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South African producers and exporters of lemon juice (and no doubt exporters of citrus fruit) received an unwelcome surprise early January 2022 that a California-based company producing various citrus juices – Ventura Coastal LLC – had petitioned the United States International Trade Commission (USITC) and the Department of Commerce (DOC) to investigate shipments of lemon juice from South Africa and Brazil, claiming these were being sold on the U.S. market at less than fair value (LTFV), i.e. being dumped.

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