PUBLISHER: Fresh Plaza (www.freshplaza.com)
The world citrus market is continuously confronted by many uncertainties, lately the geopolitical situation in Europe is affecting the seasonal planning and progressively challenging all segments of the supply chain. Certainly, the fresh industry has learned it’s lessons from the complicated Covid crisis and was forced to adapt their business models and react swiftly to many new conditions. In addition, the larger part of the fresh sector will need to respond to the immediate effects of the unexpected and regrettable war in Ukraine.