PUBLISHER: The Load Star (www.theloadstar.com)
Amazon appears to be rowing back. The firm that has been the most potent and aggressive driver of ever-faster residential deliveries is trying to induce consumers out of their homes to collect their online purchases from a drop-off point nearby.
Last week, the e-commerce behemoth launched a campaign offering online shoppers in the US a $10 discount if they selected a pick-up point to collect parcels from instead of having them delivered – a strange move for a company that has instilled consumer expectation of free delivery in two days and is pushing for next-day.
Please note: The external articles published on this page are shared for informational purposes only. The views and opinions expressed remain those of the original author(s) and other contributors. Therefore, these views and opinions do not necessarily represent those of Savino Del Bene, the staff, and/or any/all contributors to this website.