PUBLISHER: Fresh Plaza (www.freshplaza.com)
More than 60% of South Africa’s annual citrus production is destined for the export market, a trade that earned R30 billion in foreign exchange in 2021. Over the past two seasons, exports have reached new record highs, showing a cumulative growth of 10%. According to the industry forecasts, export production can increase by up to 500,000 tons over the next three years. This means new markets must be found for the fruit, while protecting and expanding South Africa’s existing market share in especially Europe, America and China.